Diamonds Of The Realm

What is Diamonds Of The Realm?

The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.

In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.

Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation. 

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The partnership extends the feature to Unibet and Maria Casino, which are part of the FDJ UNITED group. Relax Gaming Jackpot Business Owner Alastair Smith has welcomed the opportunity to collaborate with the group on this launch, adding:

“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”

The Dream Drop feature has been designed to enhance the player experience and provide players with unmatched experiences. With a total of 32 MEGA Jackpot winners since launching the product four years ago, Dream Drop has been a constant focal point for player interest.

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The lottery operator also criticised government proposals for a blanket advertising ban on licensed online gambling providers in June. It argued such restrictions could inadvertently drive more players towards unregulated, illegal platforms.

According to Nederlandse Loterij, illegal operators currently control approximately half of the Dutch online gambling market and account for roughly 95% of online gambling advertisements, frequently masquerading as licensed providers. 

The Loterij suggested around 200,000 Dutch citizens already engage with unauthorised platforms.