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“Given the sensitivity around that, we were kindly asked to collaborate with the government [and] with the prospective customer that we are in discussions with to wait until the elections.”

Despite the delay, Weizer declared: “I will say that the expectations remain the same to enter into an agreement and launch sometime at the beginning of next year.”

Playtech CFO and Director Chris McGinnis told analysts on Thursday that the deal could provide an additional boost to the company’s medium-term outlook.

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Prediction markets have become more and more intertwined with sports and entertainment businesses. Polymarket has agreements with Major League Baseball and Sportsradar. Sportsradar provides data and services for more than 20 sports leagues and competitions. 

The company has also pursued partnerships outside the normal financial media. Its deals include relationships with major sports organizations and entertainment properties, signaling efforts to integrate prediction markets into mainstream content and information services. 

The conclusion of the Yahoo Finance deal comes as there is more talk about the use of prediction market data in journalism. Operators such as Polymarket and rival Kalshi have touted their markets as a way to get real-time information on how likely future events are to occur. 

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Nikos Konstakis (pictured above), president of OpenBet, described the acquisition as “a natural extension” of the company’s ongoing strategy to serve operators in the most regulated and demanding markets. 

He emphasised lotteries were a pivotal focus area for future growth, saying they “remain the core focus of our growth strategy, and OmniLogic has built a strong reputation in this sector through long‑standing customer partnerships and a deep understanding of their requirements”.

Founded by Vicente Torrejón and Dávid Márk Gábor, OmniLogic has developed a reputation over more than a decade by delivering sportsbook technology to regulated lottery operators and members of the World Lottery Association (WLA).