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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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Vote Yes for Allen County Casino recently unveiled a 90-second advertisement that promotes the possible economic benefits of bringing a gaming resort to Indiana’s third-most populous county.
The campaign claims that a casino in or near Fort Wayne, the second-largest city in the Hoosier State, could create 2,000 new permanent jobs and generate more than $100 million annually in new government revenue without raising taxes.
We think education is key,” Vote Yes for Allen County Casino spokesperson Tim Haffner told WPTA. “Remove some of the mystery and some of the misinformation that, for various reasons, seems to recirculate. Our goal is to make sure people are fully informed, and when they vote in November, can make an informed decision.”
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The dual approach seeks not only to limit access to gambling content on smartphones but also to provide meaningful alternatives that reduce overall reliance on digital devices.
The KGCC, which operates under the prime minister’s office and oversees gambling supervision and the monitoring of illegal gambling activity, will collaborate with the Gyeonggi education office. There will be policy coordination, student protection and the exchange of educational resources and prevention experts.
The partnership also plans to analyse operational data, develop pilot programmes and construct a model for national deployment.
