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After all, James indicated in the post that more details would be forthcoming. By Tuesday, the stakeholders received their answer when Polymarket aired a splashy ad that received more than 15.5 million views on James’ X page.
Following an extended three-day holiday for Labor Day Weekend, Polymarket went live with a colourful 90-second spot directed by award-winning filmmaker Peter Berg, the director of the acclaimed television series Friday Night Lights. The spot, which featured the likes of Eli Manning, Derek Jeter, Richard Sherman, John Leguizamo and Spike Lee, among other celebrities, coincided with the launch of Squads, a new social experience within the US Polymarket app.
According to a Polymarket news release, the new initiative will give users a dedicated place to talk markets, share their picks and trade together directly on Polymarket.
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“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”
Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.
“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”
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During his time in the role he also acted a member of an EU-formed group for gaming experts. Overall Rodano has spent 20 years in the sector.
Speaking during an interview on his appointment published via Allwyn’s Linkedin page, he said he had worked on player protection “from every angle”.
Rodano’s appointment reflects Allwyn’s commitment to enhancing responsible gaming as an integral part of its growth strategy, the company said in a statement announcing the move.