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What is Donny Danny?
The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play.
Wazdan has been methodically building up its footprint across regional and European markets, with the supplier signing up a content partnership with Jupiter Gaming earlier in September, and similarly bringing its portfolio of player-favorite games to the operator in the UK.
Besides Europe, Wazdan has also been focused on expanding in the North American market. To this end, the supplier teamed up with Caliente.mx, a brand operated by Caliente Interactive in Mexico, bringing the supplier’s games to the local market.
What is Donny Danny?
The research also found profiles of influencers known as tipsters, sports traders and “professional gamblers”. They sell access to groups, predictions, spreadsheets and other products related to betting, while presenting gambling as an income-generating activity.
According to The Intercept, some content even uses expressions like “leaving the CLT [Brazilian labour law]” and “your dream income” to promote this type of activity. There are also screenshots of alleged user earnings and posts that present gambling as a kind of investment.
These professional content creators on Instagram aren’t limited to sports betting. There are niches of creators focused on casino games, like the controversial Fortune Tiger, with a communication strategy similar to that of sports betting.
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Caesars, of course, isn’t the only major casino participating in the “Vegas 5-Day Sale.” MGM Resorts, which operates the most casinos on the Strip, has slashed Bellagio rooms by 25% and is incentivizing guests with $100 in daily F&B credit. MGM Grand rooms are 50% off.
The Venetian and Palazzo suites are 33% off, Wynn and Encore are discounted 20-30%, and Fontainebleau is 20% off with $50 daily resort credit. For budget travelers, Treasure Island has rooms from $69 and no resort fee, Westgate has two-night stays for $199 with $100 resort credit and four Cabaret tickets, and Golden Nugget has $49 rooms that come with a $20 gas card.
The LVCVA launched the “Vegas 5-Day Sale” last year in response to growing public sentiment that Las Vegas no longer provided value and that resorts were focused on nickel-and-diming customers. Many on social media criticized the tourism agency’s efforts as “too little, too late.”
