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How to play Diamonds Up
According to its interim report for the first half of 2026, released this week, Veikkaus reported a 1% yearly increase in sales revenue of €471.3 million ($546.8 million).
Operating profit rose to €227.7 million, up from €220.6 million, while profit for the period reached €234.2 million, compared to €229.6 million a year earlier.
The company attributed this positive financial momentum to growth within its digital channels.
How to play Diamonds Up
The key tension in every crash game is greed versus discipline. The multiplier can crash at any moment, so the longer you wait the bigger the reward but also the bigger the risk.
Many players use a fixed cash-out target, such as 1.5x or 2x, and exit automatically every round. This removes emotion from the decision and keeps losses predictable.
The outcome of each round is determined by a provably fair system, which means every result can be independently verified. This transparency is part of why the format caught on so quickly.
How to play Diamonds Up
The proposition is already being tested commercially. Live casino supplier Eeze has become the first supplier to utilise Studio in a Box as it looks to expand its proprietary content into slots. Using Yggdrasil’s framework also gives Eeze access to its wider distribution network.
The first games are expected towards the end of the year, with the partnership ultimately targeting a release cadence of two games per month. For Curwen, Eeze demonstrates the demand among established gaming businesses for greater ownership of their content strategy without the cost and complexity of creating a conventional development operation.
The implications could extend well beyond companies already established in other areas of gaming.
