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Caesars is additionally offering $50 tickets for Josh Groban and Tim McGraw, $30 seats for Jeff Dunham, and 20-25% discounts on the High Roller Observation Wheel, Fly LINQ Zipline, and Eiffel Tower Viewing Deck.

“A great Vegas trip is about making the most of everything the city has to offer,” said Sean McBurney, chief commercial officer and regional president of Caesars Entertainment. “Whether that’s staying at an iconic resort, seeing a headliner, or taking in panoramic views from the High Roller, these offers bring together some of Las Vegas’ most memorable experiences at an exceptional value.”

To sweeten the deal, Caesars is serving complimentary daily breakfast for visitors staying at Caesars Palace, Paris, and The Vanderpump Hotel. Stays at the Flamingo and LINQ are given $50 daily food and beverage credit.

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A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.

“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”

A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.

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That creates a stark contrast during peak football season when traditional sportsbooks spend heavily on promotions. Offers ranging from $350 to $365 from major operators make the $25 to $50 promotional matches typically seen on prediction markets appear modest by comparison.

“That said, channel checks indicate prediction markets are spending heavily on digital marketing, including app stores and pay-per-click advertising, which could make our forecast look conservative by the end of the season,” EKG concluded.

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