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About Desert Treasure
Across 104 matches and more than 100 million bets, AI handled every stage of the pricing lifecycle – from ingesting data and creating the offering to managing liabilities and settling bets. The platform recorded zero downtime, delivered an operator trading margin of 18% and, during the final alone, processed more than one million unique bet combinations.
Kambi had set itself the ambitious target of delivering the entire tournament through AI. By the time Spain lifted the trophy, it had provided compelling evidence that automated trading could withstand the scale and intensity of sport’s biggest betting event while improving the experience offered to operators and their customers.
“The Fifa World Cup draws global attention in a way that no other sporting event can, and it was the best stress test of the technology we could have asked for,” says Oliver Lamb, SVP of trading at Kambi.
What is Desert Treasure?
In an op-ed for the Chicago Tribune in June, Grasso complained that “some members of the Chicago news media stigmatize Italian Americans as Outfit members or mafia operatives whenever it serves to embellish a story.”
Federal prosecutors, however, do not mention the mafia in court documents. They allege the gambling ring generated millions of dollars through illegal sports betting, video gambling, and loansharking operations, with members using intimidation and violence—or the threat of it—to collect debts.
Rovito’s past criminal record includes convictions for aggravated criminal sexual assault and possession of a controlled substance.
About Desert Treasure
For NetEnt, now part of Evolution’s game-supply operation, Demon Beats fits a pattern. The studio tends to iterate on proven mechanical families rather than pivot into adjacent categories such as crash or instant-win formats. The Avalanche engine is a durable part of the studio’s identity, and returning to it positions Demon Beats as a portfolio continuation rather than an experiment.
The staggered rollout matters too. With early access preceding general availability, operators get a short exclusivity window before the game reaches the wider market. For an established supplier, that structure shows how NetEnt keeps leaning on brand-recognizable mechanics to stay competitive against a crowded field of content providers.
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